Savvy consumers have made the connection between food as nutrition and dietary supplements as nutrition and desire the same clean label as they have for food with dietary supplements. “Clean Label Alliance really came together out of the increasing demand from consumers for cleaner labels on dietary supplements,” said Steve Peirce, president of RIBUS. “We took inventory of the most knowledgeable leaders within the dietary supplement industry and joined forces to collectively serve producers seeking to develop or transition to clean labels by providing support and problem-solving solutions. The purpose of the Clean Label Alliance is to offer assistance and guidance to dietary supplement companies by providing top-of-the-line resources and solutions to efficiently produce clean label supplements.”

Peirce says that many operators they speak to know how to make supplements the traditional way but sometimes have challenges making the transition to clean labels. That’s where the Clean Label Alliance can help, as it eliminates the guesswork for developing and transitioning to clean label supplements. Confidential clean label consultations and recommendations are free to contract or branded manufacturers by submitting project requests through www.CleanLabelAlliance.com. After submitting, they will also have access to premium resources and solutions from clean-label industry specialists and prompt technical support to producers who have clean label production challenges or questions.

Steve Peirce is an entrepreneur and risk taker by design whose style fits extremely well into today’s competitive food and supplement ingredient industry. A graduate in Agribusiness from LSU, his background of formal education blended with corporate experiences provided a unique platform on which he launched RIBUS 25 years ago. RIBUS expanded beyond its role as the “Original Clean Label Food Ingredient Company” into the clean label excipient space in 2012. Peirce brings a near-global perspective on the demand for “clean label” ingredients and excipients. He loves people, and his wealth of business experience provides a unique insight into doing business in some 40 countries around the world. In 2018, he launched Clean Label Alliance which helps companies efficiently meet consumer clean label expectations.