Bragg Live Foods Launches First-Ever National Apple Cider Vinegar Day with Pop-Up at Santa Monica Pier
For more than a century, Bragg Live Foods has been the name synonymous with apple cider vinegar (ACV), wellness, and trusted natural remedies. Now, Bragg commemorates National ACV Day with “Trendy Trade-In” on September 23, 2025, with a celebration at the iconic Santa Monica Pier (11 a.m. – 4 p.m.).
The event—dubbed the “Trendy Trade-In”—invites Angelenos to bring their abandoned wellness fads (from dusty diet powders to unused gadgets) and swap them for something that has stood the test of time: Bragg’s apple cider vinegar. This lighthearted pop-up is more than just fun; it’s a cultural moment that challenges wellness fatigue while highlighting why ACV has remained a household staple for generations.
Why Apple Cider Vinegar Still Matters
In a world overflowing with “miracle” products, many consumers are feeling exhausted by the constant churn of wellness trends. According to new national survey findings from Bragg, most Americans admit they’ve wasted money on short-lived fads they later regret. This cluttered cabinet of unused products reveals a broader truth: people crave simple, effective, and time-tested solutions.
That’s where ACV comes in. Used for over 100 years as a natural tonic for digestion, energy, and overall vitality, apple cider vinegar continues to resonate across generations. Linda Boardman, CEO of Bragg Live Foods, explains that ACV represents the antidote to fleeting trends: “Our mission is to inspire and nourish healthy living with practices that truly last. ACV has endured because it works—plain and simple.”
The Next Wave of Functional Beverages
Boardman, a leading voice in the natural food and beverage industry, will also share insights on how functional beverages are shaping the future of wellness. From hydration with benefits to guilt-free refreshment, these drinks answer the demand for everyday solutions that support health without overcomplicating it. Bragg’s new campaign—A Dose of What Works—spotlights exactly that: cutting through the noise of wellness hype and offering consumers products with proven staying power.
What You’ll Learn at the Event
• Fad Fatigue: Survey data on why Americans are done chasing quick fixes.
• Pop-Up Fun: A chance to trade unused trends for Bragg’s enduring classic.
• Cultural Relevance: Why almost everyone has fallen for a fad—and what to do differently.
• Proven Wisdom: The story of why ACV remains a wellness staple after more than a century.
Join the celebration on September 23 at the Santa Monica Pier and experience for yourself why some health practices never go out of style.
Linda Boardman, CEO of Bragg Live Foods, embodies the company’s values of boldness, collaboration, and healthy living. With deep roots in the natural foods community, she continues to advance Bragg’s mission: helping people live vibrantly, simply, and well.
