Developing intellectual property can be difficult and costly, so how do you communicate the value that IP offers to a business and market? While data and analysis can be important technical tools, it is much easier for most busy investors and executives to believe a compelling story. In this episode, John will teach you how to tell your IP Story to get the most value out of your intellectual property, like patents and trade secrets. Topics in this episode include:

1 – What is an IP Story?

2 – What types of IP are used in the story?

3 – Tying your IP to Business, Market, Technology, and Inventions

4 – Creating the IP Story for different audiences

5 – How to Use the IP Story for Business Value

6 – Other Benefits of the IP Story