In this episode, John will teach you the basics of Intellectual property (IP) strategy and intellectual asset management. By leveraging data, best practices, and game-winning strategy throughout your process, IP strategy can leverage your business unlike any other type of asset. The topics covered in today’s episode include:

1. The definition of IP strategy

2. IP strategy at different corporate levels

3. Data and analysis for IP strategy

4. Intellectual asset management processes

5. Documenting IP strategically (Patents, Trade Secrets, and Publications)

6. Small vs. Large Companies