In this series, John Cronin shares insights relating to invention, creativity, and intellectual property collected over 17 years at IBM (becoming its top inventor with over 100 patents and 150 patent publications) and 23 years as managing director of ipCapital Group (working with over 800 companies and approximately 15% of the Fortune 500, hundreds of mid-size companies and hundreds of startups and governmental laboratories).
You will learn:
• How to create inventions that are new, useful, and non-obvious
• Using creativity tools to solve problems in business and innovation
• Ways to build or strengthen an intellectual property portfolio strategically
• Why you want to keep patents and trade secrets as an employee, manager, or executive
• Generating value from your IP through licensing, sale, fundraising, asset-based lending, and acquisitions
• And much more...
Season 01 Episode 14 30:45
In this episode, we'll cover freedom to operate (FTO), what it is, and the many strategies that you can use to gain leverage for your company.
Season 01 Episode 13 33:42
Invention is the key tool driving innovation. In this episode, John provides a clear differentiation of invention and innovation that, once understood, could transform your business.
Season 01 Episode 12 26:15
In this episode, you will learn everything you need to know about enabled publications. Often erroneously called “defensive publications,” Enabled Publications offer a secret and powerful weapon in your IP arsenal.
Season 01 Episode 11 32:17
In this episode, John unveils the power of trade secrets for your business. This episode answers questions like: What are trade secrets? How do you protect trade secrets? How to leverage trade secrets in business? And even how to create new trade secrets for your business.
Season 01 Episode 10 26:51
In this episode, we will learn the six ways to make money with patents. Patents are expensive to obtain, and many inventors and executives want to maximize their ROI from intellectual property.
Season 01 Episode 09 30:21
In this episode, we will discuss raising more money at a higher valuation using intellectual property. CEOs, founders, CTOs, etc. who are considering raising money may consider using a unique strategy of leveraging IP to tell a better story to investors.
Season 01 Episode 08 25:33
In this episode, John discusses how to get a patent on your invention. This episode covers everything you need to know to get your first patent.
Season 01 Strategy 21:44
In this episode, we will cover a very important problem in the intellectual property space: what happens when a business has just been threatened. A close competitor recently received a very broad patent, and the first company believes the second company is violating the patent. Now what do they do?
Season 01 Episode 07 26:51
If you’ve ever wondered what a patent really is, the rights that it gives you, and what they mean for your business, you’re in the right place.
Season 01 Episode 06 18:38
In this episode, John discusses the technical details behind the process of ‘enablement’ – taking the invention from the conceptual stage to describing how it will work in practice.
Season 01 Episode 05 26:50
How can you take an invention from the early idea stage to something that will work and have value?
Season 01 Episode 04 23:54
Associative thinking is one of the most powerful creative tools for inventors. By combining different objects, ideas, and methods, new inventions can be made by making novel connections with your mind.
Season 01 Episode 03 26:37
In the third installment, John discusses two major types of creativity: divergent and convergent.
Season 01 Episode 02 26:34
In this episode, John explains the fundamental ideas that underpin any creative process.
Season 01 Episode 01 25:12
In the introductory episode, John discusses his background, topics that will be covered in future episodes, and his motivations for starting the series. Also discussed are different points of view on IP issues, from the employees, managers, executives, and IP attorneys.